Assets_Final
Assets_Final
AirDrop
Mrwaa would like to share a photo
Decline
Accept
AirDrop
Mrwaa would like to share a photo
Decline
Accept
0:00
- 3:16
Suddenly Something
Faberge
0:00
- 3:16
Suddenly Something
Faberge
Mrwaa J. Souabni
Unique Pairings
A set of skills not often found in the same person.
Marketing & product. Technical & sales. Execution & strategy.
Assets_Final
AirDrop
Mrwaa would like to share a photo
Decline
Accept
AirDrop
Mrwaa would like to share a photo
Decline
Accept
0:00
- 3:16
Suddenly Something
Faberge
0:00
- 3:16
Suddenly Something
Faberge
Mrwaa J. Souabni
Unique Pairings
A set of skills not often found in the same person.
Marketing & product. Technical & sales. Execution & strategy.
0:00
- 3:16
Suddenly Something
Faberge
0:00
- 3:16
Suddenly Something
Faberge
Mrwaa J. Souabni
Unique Pairings
A set of skills not often found in the same person.
Marketing & product. Technical & sales. Execution & strategy.
Welcome to My Vibe Coded Corner of the Internet
Welcome to My Vibe Coded Corner of the Internet
Welcome to My Vibe Coded Corner of the Internet
This project is a celebration of my personal and professional work.
Unpretentious self expression and an intentional blend of different chapters of my journey.
Hi, I'm Mrwaa, I'm Syrian–French and I have always thrived at intersections.
Growing up between cultures and across contexts brought me an innate appreciation for diverse perspectives,
and a fascination for the human experience.
Previously, I led digital transformation, brand and e-commerce conversations for a heritage consumer brand.
Lately, I have been head down in intelligence experimentation, emotional and artificial.
This space is a homecoming. To myself, and to the work I've always been doing.
This project is a celebration of my personal and professional work.
Unpretentious self expression and an intentional blend of different chapters of my journey.
Hi, I'm Mrwaa, I'm Syrian–French and I have always thrived at intersections.
Growing up between cultures and across contexts brought me an innate appreciation for diverse perspectives, and a fascination for the human experience.
Previously, I led digital transformation, brand and e-commerce conversations for a heritage consumer brand.
Lately, I have been head down in intelligence experimentation, emotional and artificial.
This space is a homecoming. To myself, and to the work I've always been doing.
This project is a celebration of my personal and professional work.
Unpretentious self expression and an intentional blend of different chapters of my journey.
Hi, I'm Mrwaa, I'm Syrian–French and I've always thrived at intersections.
Growing up between cultures and across contexts brought me an innate appreciation for diverse perspectives, and a fascination for the human experience.
Previously, I led digital transformation, brand and e-commerce conversations for a heritage consumer brand.
Lately, I have been head down in intelligence experimentation, emotional and artificial.
This space is a homecoming. To myself, and to the work I've always been doing.
Importantly, this site is designed for desktop, like all experiences were back when the internet lived in one room of the house, not in your pocket.
This little corner of mine does not need to follow you outside of that.
Importantly, this site is designed for desktop, like all experiences were back when the internet lived in one room of the house, not in your pocket.
This little corner of mine does not need to follow you outside of that.
Importantly, this site is designed for desktop, like all experiences were back when the internet lived in one room of the house, not in your pocket.
This little corner of mine does not need to follow you outside of that.
⁕ Recently Learned to Speak New Languages
one human, one home
⁕ Recently Learned to Speak New Languages
one human, one home
⁕ Recently Learned to Speak New Languages
one human, one home
Mrwaa
✶ Legacy Work: The Oxford Brand Story
✶ Legacy Work: The Oxford Brand Story
✶ Legacy Work: The Oxford Brand Story
Crafted the Brand Guidelines
Crafted the Brand Guidelines
for a 42-year-old Oxford institution | 2021 - 2024
for a 42-year-old Oxford institution | 2021 - 2024
Created a 260 pages Brand Book
Created a 260 pages Brand Book
Founded and Scaled the Online Business
Founded and Scaled the Online Business
Digital Transformation | 2020 - 2024
Digital Transformation | 2020 - 2024
6 figures in its home market (UK)
7 figures in its largest (UAE)
6 figures in its home market (UK)
7 figures in its largest (UAE)
Managed All Markets Paid Campaigns
Managed All Markets Paid Campaigns
Local & International | 2020 - 2024
Local & International | 2020 - 2024
Social media ads : 750 +
Online sales UAE : AED 2M
Online sales UK : £ 1M
Social media ads : 750 +
Online sales UAE : AED 2M
Online sales UK : £ 1M
New Markets Expansion
New Markets Expansion
Added 6 new markets to the business | 2019 - 2024
Added 6 new markets to the business | 2019 - 2024
Led market research, global brand & go-to-market strategies
Led market research, global brand & go-to-market strategies
⌘ In Their Words
⌘ In Their Words
⌘ In Their Words
People I have worked with, learned from, and been inspired by.
People I have worked with, learned from, and been inspired by.
People I have worked with, learned from, and been inspired by.
“Mrwaa has made a huge contribution to the company over her time with us and I will always be incredibly grateful for that.
She’s always given me confidence that our digital presence is in the best hands and she was invaluable in managing the relationship with our global partners.“
“Mrwaa has made a huge contribution to the company over her time with us and I will always be incredibly grateful for that.
She’s always given me confidence that our digital presence is in the best hands and she was invaluable in managing the relationship with our global partners.“
“Mrwaa has made a huge contribution to the company over her time with us and I will always be incredibly grateful for that.
She’s always given me confidence that our digital presence is in the best hands and she was invaluable in managing the relationship with our global partners.“
Chris Moffatt
Owner, Ben’s Cookies
Chris Moffatt
Owner, Ben’s Cookies
Chris Moffatt
Owner, Ben’s Cookies
“Mrwaa's approach to digital marketing is both innovative and results-driven. She has a remarkable ability to analyze market trends and translate them into effective strategies that resonate with the target audience. Her skills in digital channel optimization and brand management significantly contributed to the success of our projects.“
“Mrwaa's approach to digital marketing is both innovative and results-driven. She has a remarkable ability to analyze market trends and translate them into effective strategies that resonate with the target audience. Her skills in digital channel optimization and brand management significantly contributed to the success of our projects.“
“Mrwaa's approach to digital marketing is both innovative and results-driven. She has a remarkable ability to analyze market trends and translate them into effective strategies that resonate with the target audience. Her skills in digital channel optimization and brand management significantly contributed to the success of our projects.“
Benjamin Mouflard
Head of Deliverect Direct Products
Benjamin Mouflard
Head of Deliverect Direct Products
Benjamin Mouflard
Head of Deliverect Direct Products
“Mrwaa possesses multiple leadership traits and personal qualities that I know will serve her well in her future. She has a natural talent for grasping the needs of the end-user and keeps all stakeholders aligned with the overall vision. She consistently brings projects to life, no matter how complex or challenging.“
“Mrwaa possesses multiple leadership traits and personal qualities that I know will serve her well in her future. She has a natural talent for grasping the needs of the end-user and keeps all stakeholders aligned with the overall vision. She consistently brings projects to life, no matter how complex or challenging.“
“Mrwaa possesses multiple leadership traits and personal qualities that I know will serve her well in her future. She has a natural talent for grasping the needs of the end-user and keeps all stakeholders aligned with the overall vision. She consistently brings projects to life, no matter how complex or challenging.“
Adie Twining
Director, The Wendy's Company
Formerly: McDonald's, Ben's Cookies
Adie Twining
Director, The Wendy's Company
Formerly: McDonald's, Ben's Cookies
Adie Twining
Director, The Wendy's Company
Formerly: McDonald's, Ben's Cookies
“Mrwaa is an exceptional brand manager, digital marketing and communication professional. She has deep expertise in her fields with outstanding involvement and reactivity! Her personal character makes her also a great person to work with, great spirits, enthusiasm and motivation! “
“Mrwaa is an exceptional brand manager, digital marketing and communication professional. She has deep expertise in her fields with outstanding involvement and reactivity! Her personal character makes her also a great person to work with, great spirits, enthusiasm and motivation! “
“Mrwaa is an exceptional brand manager, digital marketing and communication professional. She has deep expertise in her fields with outstanding involvement and reactivity! Her personal character makes her also a great person to work with, great spirits, enthusiasm and motivation! “
Alexia Rousselin
Co-founder, Ben's Cookies France
Alexia Rousselin
Co-founder, Ben's Cookies France
Alexia Rousselin
Co-founder, Ben's Cookies France
Available for work
Available for work
Available for work