Work
Crafted the Brand Guidelines
Bringing a unified identity
Across 13 markets
191 pages at launch
Expanded to 260 pages and GTM toolkit
13 markets
85 cookie stores 26 social media profiles 12 websites
Experience:
A multi year effort to give a clear, unmistakable brand system
Why and what
Rollout and evolution
Impact of the Brand Book
Testimonial
Lori Rosenwasser
Brand Strategist & Advisor
Founded and Scaled the Online Business
November 2019
Led the transformation of a retail only brand into a multi market e-commerce
Built
Seven figure engine in the UAE
Built
Six figure online business in the UK
Project 1. Launching the first e commerce platform
Project 2. Modernising point of sale across UK stores
Project 3. Building a digital loyalty and gift card system
Testimonial
Adie Twining
Director, The Wendy's Company. Formerly McDonald's and Ben's Cookies
Managed All Markets Paid Campaigns
Ran, measured, and refined
Over 750 social media ads across the UAE and UK
UAE Online sales
AED 2M
UK Online sales
£ 1M
Local Campaigns UAE
International Campaigns UK
Signature Campaigns
Inside the Campaign Engine
Mrwaa
Brand, Growth & Digital Product
New Markets Expansion
Between 2019 and 2024, I led market entries into
Bahrain, Texas, Singapore, Malaysia, Manchester and Paris
Objective
Market Snapshots
The quiet work of brand building
Testimonial
Alexia Rousselin
Co-founder Ben's Cookies France